Company News

Schmidt’s Adds Body Wash

Growing brand formulates wash with organic argan oil-based surfactant.

Schmidt’s Naturals has added body wash to its growing roster of personal care. Available in two scents, Jasmine Tea and Cedarwood + Juniper, Schmidt’s Body Wash launches at Target this month.
 
Schmidt’s says its collection of body wash remains true to its mission of creating plant-based, cruelty-free, vegan products that are free of SLS, sulfates and artificial dyes and fragrances. The formulation features sea-based antioxidants and aminos including nori, red algae and spirulina. In addition, Schmidt's opted for an organic argan oil-based surfactant.
 
“Diversifying and elevating our product offering is what our consumers expect of us,” says Michael Cammarata, co-founder and CEO of Schmidt’s Naturals. “We are thrilled to continue providing the latest and most advanced plant-based ingredients and setting standards with environment-friendly and ethical practices that are even inspiring heritage personal care brands to follow suit.” 
 
The new body wash retails for $9.99. 

Add us as a preferred source on Google

Get the latest Happi news, insights and analysis in your Google Search and AI experiences.

Keep Up With Our Content. Subscribe To Happi Newsletters